The mayor of Targoviste, a city in southern Romania, reacted to a short commercial of giant fast food restaurant chain KFC, which was shot at the Chindia Tower, the city’s best-known landmark.
The commercial, which shows a naked man throwing himself off the tower, has raised some controversies among Romanians, especially in the social media. The short video also appears on the website of KFC Deutschland.
In an open letter addressed to KFC, the Targoviste Mayor Daniel Stan said that he would “reserve the right to ask the competent court to repair the image damage that your company has produced to our communities.”
The Curtea Domneasca National Museum Complex also reacted to KFC’s commercial and the information in the local media, saying that it “separates itself from any action intended to damage the image of the monumental ensemble.” Moreover, in a statement issued on June 22, the institution says that the commercial is a post – production material. It also says that the national museum complex’s manager “was at no time informed about the final content of the spot, a breach of the provisions of space rental contract, based on which the shooting team present at Targoviste had the obligation to not damage the image of the historical monument.”
As such, the Curtea Domneasca National Museum Complex asked the advertising production company to clarify all the issues that have caused this situation. Based on the company’s response, the institution will “act accordingly.”
KFC Romania also had the first reaction in this case. “We mention that the KFC Romania team had no involvement in the making of the spot in question,” Ana Filipescu, PR Manager, told local Adevarul.
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Source: romania-insider.com