The BIG BERRY Slogan: “LUXURY OF FREEDOM” combines two words:
“LUXURY” is something people associate with wealth, comfort, high/superior quality, but also rigidity, order, and urbanity, and
“FREEDOM” is associated with, peace, happiness, leisure, nature, no constraints.
BIG BERRY connects the luxury of un ultimate accommodation comfort with freedom and peace of a natural environment. Nature is a jewel in today's world. The slogan also combines two conflicting desires: comfortable accommodation and the experience of freedom with peaceful and genuine nature environment.