BIG BERRY brand was born as an idea to offer something that has never been created before – a concept that meets the needs of the new world travellers. To reach its goal – providing something unique; BIG BERRY combines various elements so everyone can find something for themselves.
The concept of BIG BERRY is complicated in its simplicity. The three main pillars of BIG BERRY brand are:
FEEL – a genuine living experience for travellers.
JOIN – an authentic local environment provided by partners from the community.
CREATE – a sustainable franchise touristic concept that can be integrated everywhere in the world.
BIG BERRY concept works towards supporting local businesses & creating mutual collaboration with all entrepreneurs willing to enhance the network - in services, products, promotions and ideas. BIG BERRY creates strong proactive relationships with our local partners that in-turn enhance the bonds of the whole community. With such network strong local brands BIG BERRY is able to offer its guests the genuine local experience they deserve.
Found 18 international team members
Established 27 partnerships, locally and nationally
Contacted 450 bloggers, 250 international journalists, 26 Slovenian & Croatian Photoclubs
Established 8 social media platforms, Webpage, Multiple Landing pages and BIG BERRY Magazine
Mentioned in around 200 online and printed publications
Produced and received 13 094 photographs
In the beginning of 2017 BIG BERRY is already represented in 2 locations in Austria and in Romania. Investors in other countries such as Greece, Bulgaria, Italy, Croatia, also show interest in being part of BIG BERRY. The goal is to spread the brand in more than 300 locations in the world by 2030.
Are you ready to be part of something BIG? Read the full story of BIG BERRY below and find your place in it.
What was your first thought when you heard the name BIG BERRY? If you have literally imagined a big, colorful, tasty berry fruit that can be found in the nature, your thoughts are moving in the right direction. The concept of BIG BERRY represents these two words, “BIG”, which represents the big story behind this project, destination, spacious area and globally scalable business model. This word also means that BIG BERRY wants to grow and spread in new locations over time. The following Croatia, Italy, Austria and Greece are planned for the next BIG BERRY destination. Sounds great, doesn't it? “BERRY” stands for the healthy fruits, which can easily be found in the wild nature. In connection to BIG BERRY brand it symbolizes healthy lifestyle which includes enjoying nature and all its benefits while preserving the natural environment.
BIG BERRY´s cheerful logo has a form of a circle, because this is the most perfect form which you can find in the nature. It has no breaks, symbolizes smile, luck, eternity and connection between people. It represents the energy which never stops but is continually renewed. Also, most of the berries are round-shaped. The words “BIG BERRY” are written in red violet corporate color. The words are connected with two points on the right and on the left side, but what exactly does it mean? Two points between the words “BIG” and “BERRY” are easily associated with inclined smiley, which gives the logo a friendly and cheerful appearance. The inclination of the logo reminds of a stamp for homemade products but also as a stamp of best quality guarantee. All the features of the logo represent an authentic spirit of the brand.
The BIG BERRY slogan „Luxury of Freedom“ is composed of two strong and powerful words. “LUXURY” is associated with wealth, comfort, superior quality, but also with rigidity, order and urbanity, while “FREEDOM” is connected to peace, happiness, leisure, nature and limitless possibilities. BIG BERRY connects the luxury of un ultimate accommodation comfort with freedom and peace of a natural environment. The nature is a jewel in today's world. Due to globalization and deforestation it is hard to find intact piece of nature and because of that BIG BERRY sees the nature as a luxury good. The slogan also combines two conflicting desires: comfortable accommodation and the experience of freedom with peaceful and genuine nature environment. BIG BERRY is the product of joining those desires of a modern tourist in a perfect experience.
BIG BERRY has its own corporate colour - red violet. It is the most common berry colour in nature and that's why BIG BERRY chose it. Also, the berries with this colour contain a lot of vitamins and other healthy ingredients. And doesn't it give a fresh feeling? The corporate colour is used for the logo and the stripes on all of the houses and lanterns, which decorate our terrace and connect the brand directly with nature. You can use the lantern anywhere - to light your way, to light evening event, to read a book next to it. It is like you carry part of the healthy and bright berry everywhere you go.
Slovenia is a small country in Southern Central Europe. Its area is 20,273 square kilometers and it has a population of 2.06 million people. It’s bordered by four countries: Italy, Croatia, Austria and Hungary and the Adriatic Sea. The biggest city is Ljubljana. Slovenia offers an untouchable and beautiful nature, one of the reasons for the BIG BERRY project, which was initiated by HOSEKRA GROUP, a company, located in Slovenia. HOSEKRA is a synonym for innovation, improved quality of life and sustainable development. The principal activities include the development of advanced materials, innovative manufacturing processes, the installation of roof coverings and prefabricated constructions such as garages and mobile homes. In the development of new products, the company achieve high standards of energy efficiency and use environmentally friendly materials. Their products are characterized by safety, durability and an excellent and well thought-out design that allows quick and easy installation. There are six main group of products: Roof, floor, garage, mobile homes, noise barriers and BIG BERRY.
BIG BERRY Experience is all about the feeling. BIG BERRY is a dynamic accommodation concept that perfectly combines the need to live in harmony with nature and the comfort of the modern home. When you stay with BIG BERRY you will experience: - A genuine local connection that includes tours with local partners - A unique getaway that offers outdoor activities, relaxing massage baths, and outdoor lounge houses - You will experience fresh design & a fully equipped mobile house - With the comforts you need: kitchenware, design furnishings, and luxury washrooms.
Since the grand opening of BIG BERRY in April 2016 at Kolpa River in Slovenia, the unique business concept of luxury houses combined with genuine and authentic surrounding in each of the destinations is growing faster than expected. BIG BERRY is getting bigger and more international with every year. There are 30 new destinations expected in Europe by 2020 and more than 300 by 2030.
BIG BERRY offers many activities for guests. As a guest, you can experience and get a genuine local connection to the community, culture, and people. It includes different personalized trips to our local producers, where you get the opportunity to feel the local environment, e.g., wine tasting, backing your own pogača - flatbread, or learn how the honey is produced and meets the bees. The sky’s the limit with BIG BERRY. You can decide whatever you want to do and it will be brought to you in the best possible way. Choose your favourite outdoor activity: yoga, cycling, canoeing on the Kolpa river, or relax in private massage bath on your own patio or in the outdoor lounge houses. It is all up to you...feel that luxury.
BIG BERRY combines luxury and freedom with each other in a unique way, which means: “A genuine living experience entirely integrated into the authentic local environment.” Freedom is whatever you want it to be: reading a book, staying away from crowded places and daily stress or rather just communicating to as many people as you encounter with… you can find all of them in BIG BERRY.
BIG BERRY is a small world of comfort and sophisticated design. Small on the outside but spacious on the inside. Refreshingly airy in the summer and pleasantly warm in the winter. Nothing too much, nothing too little.
BIG BERRY is a unique business concept of luxury houses combined with genuine and authentic surrounding in each of the destinations where it is situated. The houses are fully equipped and offering our guests a special experience during the stay. We see the surrounding area with its untouchable nature as a luxury good. The luxury of a contemporary home in direct contact with nature. There are not many places in the world where you can live in nature with a fully equipped kitchen and a TV, isn’t it?
BIG BERRY stands in direct contact with nature. Dynamic accommodation concept perfectly combines the need to live in harmony with nature and the comfort of the modern home, make the stay in our destination unforgettable. Enjoy the green peaceful environment and escape from the daily routine.
People from all around the world are always very welcome at BIG BERRY. It is great to get to know a lot of interesting people from different cultures and share experiences as travellers or business partners. Special place in BIG BERRY stays reserved for journalists, bloggers, photographers, who have visited our destination at Kolpa River in Slovenia, and contributed a lot to the whole project from the very beginning. Nourishing partnerships and connecting ideas is the basis on which the project lies and the same attitude will be preserved along the way.
BIG BERRY works towards building a network of brands with strong integrity; providing products & services that can help us all “live better”. We support local businesses & mutually collaborate with all entrepreneurs willing to enhance the network (in services, products, promotions and ideas). We create strong proactive relationships with our local partners that in-turn enhance the bonds of the whole community. We see opportunities everywhere and make a promise to nurture our partnerships for a better future together.
BIG BERRY works towards building a network of brands with strong integrity, supports the local business and mutually collaborate with entrepreneurs, that are willing to improve the network. Always looking for new partners to build a new strong relationship and to support local environment, BIG BERRY’s line is: “Win by sharing”.
The breakfast at BIG BERRY includes local products, e.g., milk, yogurt, fresh bread and healthy fruits from our partners. Each morning we are offering a different selection of products for our guests. BIG BERRY team will deliver the products fresh packed in a basket right to the porch of our guests’ houses every day. As in all aspects, special care is provided to people with nutrition preferences, allergies or intolerances and the changes are easily requested.
Even though this brand is a widespread in the whole world and the locations in which is situated vary in culture, events, partners etc. BIG BERRY guarantees to every visitors that they will feel the local spirit. Like the importance of blending with the nature with exterior house design, the purpose is to use the local community for inspiration and ideas. Every site is bounded to create a dialogue to locals, keep their identity and to clearly promote it to visitors.
Only Kolpa River site has contracts with 27 local business partners, that provide local products for guests, e.g., Alpstories, Berryshka, Štrucelj etc. The local products include fresh eggs, honey, cheese, fruits, bread, yogurt, milk and much more, which are combined in a breakfast basket offered to guests. But it is not only about food, BIG BERRY has partners for home equipment and utensils, sports equipment and much more. Every partnership is established for mutual gain with the idea in mind: “Winning by sharing”.
The fresh air, undestroyed environment and respect towards the surrounding make every place magical. The untouchable piece of nature makes you feel relaxed and takes you far away from the daily routine. Take your vacation in BIG BERRY as a retreat and a treat!
What motivates you? What excites you? What would you give to enjoy completely in your hobby just in the way you imagine it to be? BIG BERRY offers personalized activities and events on-site or nearby each destination. There are lots of aces up B’s sleeve… just ask for it. Use the opportunity to experience trips, local festivals and celebrations, famous BBQ Experience, and many other photogenic events. There’s a saying that nothing is impossible. Want to prove it?
Our guests will receive a BIG BERRY welcome basket filled with local products, like bottles of wine/beer/soft drinks, souvenirs, chocolate or other promotive products from our partners, when they arrived at the destination. Now, do you see the connection between the house as wrapped chocolate box and the welcome basket? There will definitely be some unwrapping.
Berries are the healthiest fruits within all fruits. BIG BERRY knows that quite well. For this reason, exactly, there is a berry plantation with 40 sorts of berries in the first BIG BERRY in Slovenia. Everyone can stroll along the plantation and pick any round fruit that is ready for eating or you can even pick enough to make one fresh smoothie. Berries are 100% natural product and every one of them include a lot of vitamin A, C, calcium, iron, potassium etc. Some of them have an anti-inflammatory, antibacterial, detoxifying effects that can serve as a first-aid solution as well.
If you feel BIG BERRY and if you are thinking that you would really like to join, it is time to CREATE. If you share the vision of BIG BERRY, we will provide the whole concept at your doorstep. BIG BERRY invites you to be a part of the BIG story, to do what nobody expects, to be innovative, to be different. From franchising you can expect full support and success
BIG BERRY is offering franchising concept, that meets the highest standard of contemporary design, comfort, and quality. BIG BERRY homes are intended for equipping different touristic sites and for individual users as leisure-time dwellings. A three-tiered concept of BB mobile homes is intended to live in harmony with nature and to provide genuine living experience. Do you want to be a part of our BIG BERRY family and start your own business by legally using our idea? Let‘s have a talk if you‘re interested and have some ideas. We are always ready to serve/help you.
BIG BERRY appreciates the organic architecture. There are three different colours for BIG BERRY houses with three different meanings. This concept gives high value to the nature so it needs to conform to it. But it is also a worldwide concept that needs to suit many different locations. That´s why the concept was divided into 3 according to the exterior design. BLUE BERRY symbolizes the colour of the sea, the light summer sky and the breeze. It is perfect for coastal areas and for the seaside. BROWN BERRY is for continental areas, mountains and lakes. The different shades of the colour “BROWN” were picked from the skin of the birch tree, which is the most common tree in Bela krajina - the birthplace of BIG BERRY. The brown colour of the house is perfectly associated with natural environment. ORANGE BERRY houses are suitable for urban areas and rooftops. They are bright and can be seen from long distance. Every BIG BERRY house has a vertical stripe in corporate red violet colour. Just like everything else in BIG BERRY, the red stripe also has a meaning. It serves as a recognisable sign. Although the houses vary in colours, they are recognisable from far away because of this visual element. But for you romantic souls, we have a different explanation. The red violet stripe makes the house look like a box of chocolate with a wrap. And this is how BIG BERRY wants for you to feel when you see it. Enjoy unwrapping your present!
BIG BERRY team brings to the whole project a very international spirit. In the first year of 2016 BIG BERRY Team counted 18 international people with 11 different nationalities, coming from Vietnam, Russia, California (USA), Slovakia, Germany, Slovenia, Croatia and many other. In 2017, team grew up to 25 people from 18 different countries worldwide.
Furthermore, the destinations are all over the world and lots of new openings are planned in next years. This brand rejected office and regular working hours because it is time to go global!
The team includes international young people, coming from every part of the world. Since the big opening in spring 2016, BIG BERRY is offering internships and giving the opportunity to gain new professional experience and to be creative during the internship. The whole team is working hard every day to make sure that the guests are amused during their stay according to their wishes. One thing is guaranteed - nobody will get bored or leave the destination with a bitter taste.
At the moment BIG BERRY has one main / first location on Kolpa river in Slovenia, several others, e.g., in Austria, Croatia and many under negotiations. The estimated locations will count 300 worldwide and 30 in Europe until 2030.
BIG BERRY is active on every social media page, like Instagram, Twitter, Facebook, Tumblr, Flickr, VK, Pinterest, and YouTube. Social media pages are helpful to tell the visitors who we are and what we do. As a part of our “Social Media Life” we see the BIG #berry_tale, which is the trademark of the BIG BERRY project. Mr B was born in Slovenia and grown up in BIG BERRY. One of his biggest passion is traveling. It is amazing how many people he met in the past and to how many countries he travelled. He likes to see new places in the world and to get to know a new culture, people, and values. Where he is going with his travel buddies he makes a lot of pictures, indoor or outdoor, with food, animals, great scenery, and friends. Do you want to be Mr B´s next travel buddy? Request your own Mr.B on firstname.lastname@example.org.