Meet Marko, designer who enjoys renewing brand identities
BIG BERRY Kolpa River Resort is proud to welcome another designer for the BB Design Year Project, Marko Mikičić! Marko is a graphic designer from Croatia, who enjoys creating brand identities for companies, and that is why he is a perfect participant for this BIG BERRY project!
Marko graduated from the Academy of Arts, Architecture and Design in Prague, Czech Republic, and is currently working in the advertisement industry. Marko has done projects for some of the leading Croatian brands such as dm Croatia, where he created a wide range of materials from leaflets to newspaper ads and t-shirts. What he enjoys the most is to design brand identities from logos to whole brand books. To develop an identity, a brand, its guidelines and the principles behind it, that is what Marko feels the most comfortable doing.
Marko likes to be behind the scenes and to see how different things are created: “People just tend to see things on the streets and so on, but they never realize how much effort and work is behind it and how it was made”. Since he was a child, Marko was very curious to know how things are done, and now he has the chance in his work to see how to create and develop different items. The favorite project Marko ever did was his master’s thesis, where he had a complete freedom to do whatever he wants. He created a humorous tourist guide for Czech tourists in Croatia, where he played with stereotypes about both nationalities. “I was really happy with the project and I have been thinking to expand it now that I have more knowledge, maybe I will publish it one day”.
Taking part in the BB Product Design Project was a great opportunity for Marko to do what he is best at: “I really appreciate what BIG BERRY is doing right now. --- What is really beautiful for us designers is that they give us a chance to do something for them”. Marko’s plan is to redesign existing sports elements which has been used in BIG BERRY Kolpa River Resort and also to design something completely new - longboards and sups! After his intervention, BIG BERRY Kolpa River Resort will be enriched with even greater sport experience! We surely can’t wait to see our new, bright and shiny BB sports corner!