"Bridgestone support" help disadvantaged children in the republic of Korea for a worthy cause

A new partnership between Bridgestone and POCOG will help the PyeongChang 2018 Education Programme expand its reach to a new group of students – the children of the Shin Mang Won Orphanage in Gyeonggi Province, Yangpyeong-gun.

Education is a core element of the Olympic Winter Games PyeongChang 2018, the organisers of which have developed an official education programme, first launched in 2016, that teaches the values of the Olympic Movement through activities designed to excite, inform and engage students across the Republic of Korea in the countdown to the Olympic Winter Games.

The POCOG Education Team has so far reached more than two million students and aims to engage as many students as possible by the end of Games time.

“Supporting people, especially children, in the communities where we operate is core to ‘Our Way to Serve,’ which is Bridgestone’s global corporate social responsibility (CSR) commitment. Bridgestone has operated in South Korea since 2001, long before we signed on as a Worldwide Olympic Partner in June 2014. We are incredibly proud that our support can bring the PyeongChang 2018 Education Programme to the Shin Mang Won Orphanage to help spread the Olympic spirit and inspire these incredible children to always chase their dreams,” said Kensuke Yoshida, Managing Director of Bridgestone Tire Sales Korea Ltd.

Moreover, Bridgestone is planning two additional events for the children at the orphanage:

• In January, the company will give the Shin Mang Won children a chance to witness the Olympic Torch Relay passing through Seoul and participate in the local community celebration.

• In February, Bridgestone will provide Shin Mang Won children a once-in-a-lifetime opportunity to experience PyeongChang 2018 first-hand, by inviting them to a VIP spectator programme at the Olympic Winter Games. Earlier in 2017, Bridgestone pledged to serve as a PyeongChang 2018 Sustainability Supporter and help promote POCOG’s “New Horizons for Sustainability” vision to benefit people and nature through the Olympic Games PyeongChang 2018.

These partnerships with POCOG are aligned with the company’s “Our Way to Serve” commitment, which includes a focus on supporting people, the environment and mobility.

For any further information, please visit www.bridgestone.com/olympics.

Source and photo by: olympic.org