Luxury of freedom

BIG BERRY at Planica, the biggest Slovenian sports festival

15. 03. 2018

After spending great 21 days in PyeongChang, South Korea, at the Winter Olympic Games, BIG BERRY is now heading for a new adventure involving sports and business, but this time in Planica, Slovenia: The International Ski Federation (FIS) World Cup Final in Ski Jumping.

The Planica event will take place between 22nd and 26th of March. Aside from becoming famous for hosting cross-country skiing competitions in the past two years, it is known as the most important sporting event in Slovenia and is well acknowledged by the international community that follows and practices Nordic sports. The place of the event, the Nordic Centre, is being used as a training centre by more than 30 countries since it was renovated and reopened in 2015.

Besides sports competitions, Planica simultaneously hosts concerts and other entertainment programmes for the public in general, gathering a large number of businessmen, journalists, and representatives of economy and quickly turning into the event where new business opportunities can easily emerge.

According to the event organization, in 2016, during this four-day-event, a crowd of 110,000 people gathered to watch the competitions in Planica, while every fourth Slovenian watched it on TV.

Bela Krajina in Planica

On Saturday (24th), BIG BERRY staff members will have the opportunity to take the atmosphere of the brand and Bela Krajina to Planica, together with I Feel Slovenia. There, they will present the traditional and local music, food and drinks to the public.

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